Simple Advice On Pricing Your Web Design Services

Sometimes it’s hard to know what your web design services are worth.

Some people aren’t that confident or don’t think they’re services are valuable and others think they are next Mark Zuckerberg and charge way too much and then complain when they don’t get any new clients.

So where is the happy price where you make money for your web services and the client is gets a fair deal too?

This post might help.


The Email

We received this email from Noel yesterday (published here with permission)

First off, using the Design Club designs as a pre-made service is a great idea, however his main concern is pricing his web services and we had some great advice for him that we both agreed should be shared here with you, the wonderful people of the internet.

While there is no magic number here a few guidelines that might help you come up with a price for your service:

  1. Start with a base dollar amount that you feel is worth your time based on how good/experienced you are at doing this.  Don’t go too low and de-value your service, but don’t too high that you scare away clients.  Remember some money is better than no money, so err on the low side.  If you are really new at this and just can’t seem to come up with a number, we’ll make it easy for you: start with $325.
  2. Are you selling websites to organizations in a big city (add a little more) or a small town (lower it a little bit)
  3. Are you selling to a high-dollar industry like lawyers and doctors (add a little more) or hot dog stands and home cleaning companies (lower it a little bit)
  4. Will you be adding in all the clients content for them and making it look pretty (add a little more) or will the client be responsible for adding their own content (lower it a little bit)?
  5. If you are adding the content for them, are there a lot of pages (add a little more) or just a handful (lower it a little bit)
  6. How long have you been doing this… a long time and you are very confident in your abilities (add a little more) or are you new at this and trying to build up a client base (lower it a little bit)
  7. Does the client need any additional functionality (like photo galleries, advanced forms, etc…) if yes, add a little more.
  8. If the client hosting with you? If yes (lower it a little bit) if no (charge a little more)

While there are more things to take into consideration when pricing a project, this is just to give you a ballpark number so you can get the ball rolling.


Ok, Now What?

Making clients happy is more important than squeezing every last dollar out of them

So at this point you should have a number in your head, right?

Don’t sit around and ponder it forever, open up your email and write to your soon-to-be client and let them know the amount.

When you do write, be confident and know that you are providing a valuable service to this business.

And when you do get the job, make a ridiculously amazing looking website and add in some features/plugins that they didn’t pay for and weren’t expecting.

This is key.

This makes clients happy and you want happy clients.

Be exceptional, get excited and over-deliver on what you promised.

Trust yourself and design something amazing.

Your friends,
Amy & Ian

PS: When you get your next client… start these questions at $50 more (so $375)!  Do this each time.
PPS: Thanks Noel for writing with such a great question.  If you’ve got a burning question click here and write to us.
PPPS: The more you do this, the easier it gets. Pretty soon pricing projects will be as easy as decorating this christmas tree…