How to make a Branding Guide that makes people happy (and saves you time)

“Hey, you got a copy of that logo?”

“What about the logo that we use on white backgrounds?”

“What color and font should I make this button?”

Branding Guides are a simple way to eliminate a lot of questions about colors, fonts, etc… and to provide quick access to useful artwork files.

Yesterday, I was creating some artwork for Web Designer’s Academy in Photoshop and I needed to know the hex code of the green color from the logo… so I used my browser eye-dropper and saw that it was #6baa4f.

Awesome, let’s continue.

But then I stopped.

I stopped and realized that what I just did… I had done HUNDREDS of time for different WDA elements.

HUNDREDS of times.

There was to be a better way.

A single place that has all that information to save me time.

I know… a Branding Guide.

Not a crappy, boring one. A useful one.

I also realized that a simple Branding Guide could of saved my clients a bunch of time too.  I’ve been asked tons of times for things like fonts, large logos, colors… because the business owner wants to print their own business cards or t-shirts.

And while time is our most valuable asset, there is also that mental interruption that you have to take when you are in the zone creating something and you have to find out a piece of information.

That mental interruption in creativity can sometimes throw you off course and your work goes downhill.

But if I had one single place to go for these branding elements, I could work quicker.

I went and made this:

And while it’s main use is to save ME time, other outlets (like newspapers, other bloggers, affiliates, etc…) can use that information as well.

10 Helpful tips when creating a Branding Guide

Here are some thing to keep in mind when creating a helpful (non-boring) Branding Guide:

  1. Include a “Last Updated” date, so other people will know when it’s been changed.
  2. Organize content into logical, simple to follow along sections with clear headings.
  3. Don’t turn into dozens of pages of legal talk (if you need to add the lawyer babble, make it a link to a PDF to keep the page looking simple).
  4. Be human, be yourself.
  5. Include large artwork files that can be used in print.
  6. Include alternate artwork files to be used on dark / light background… you never know where the artwork is going to be used
  7. Be specific. Instead of just stating “Use a dark blue color” say “For the Dark Blue color, use #343a45”.
  8. When talking about specific hex colors, put a little sample of the actual color next to the information.
  9. Offer to add to it if you forgot something (getting feedback will help you make it better).
  10. Make it easily available so people don’t have to ask you for it (I added the link in the footer, scroll down… see it?).

So make your own Branding Guide (whether for you OR your client) and post a link to your Branding Guide below.  Show me what you got!

More Posts You Might Like

Get notified when we publish new posts and download a free gift right now!


  1. Сialis on August 9, 2018 at 9:57 pm

    It’s remarkable designed for me to have a web page, which is good for
    my knowledge. thanks admin

  2. Royzegaphy on October 27, 2018 at 9:39 pm

    viagra generic cheap go up
    [url=]viagra sale
    [/url] vaigra
    viagra for sale for men
    – viagra website
    what is the difference between man’s viagra and women’s viagra?

  3. ZillieSkync on October 29, 2018 at 8:47 pm

    buy viagra online no prescription usa
    [url=]viagra for men for sale
    [/url] compare viagra professional vs super active
    viagra for sale
    – viagra in saudi arabia
    viagra 20mg dosage users browsing this forum

  4. Zarbylviams on October 31, 2018 at 9:02 am

    viagra and alcohol side effects total members
    [url=]viagra without doctor prescription
    [/url] vendita on line viagra
    viagra without a doctor prescription
    – clilly icos viagra tablets
    safe ed drug compared to viagra viagra and levitra

  5. Thozaserrot on October 31, 2018 at 11:22 am

    viagra 20 mg 8 table knowledge base
    [url=]viagra no prescription
    [/url] viagra tadalafil 20mg online rbook.cgi?page=
    viagra without a doctor
    – 40mg viagra
    viagra tadalafil 20mg online rbook.cgi?page=

  6. Dozalderock on November 2, 2018 at 9:33 am

    [url=]levitra 20 mg
    [/url] levitra information dosage no new posts
    generic levitra online
    – buy levitra online dogpile web search
    buy levitra in russia

  7. ZachazyHek on November 2, 2018 at 10:14 am

    levitra buy uk past 6 months
    [url=]levitra 20 mg
    [/url] levitra vs levitra forum minibbs.cgi
    levitra 20 mg
    – levitra for daily use 5mg register
    canadian pharmacy levitra professional view unanswered posts

  8. Jazesdug on November 5, 2018 at 12:18 pm

    what is thesis writing
    [url=]write my paper
    [/url] buy dissertation paper
    essay writing service
    – custom writing company
    thesis binding service

  9. Richazdhon on November 7, 2018 at 8:06 am

    paraphrasing activities for middle school
    [url=]write my paper
    [/url] academic paper writers
    write my essay for me
    – write my paper college
    writing a doctoral thesis

  10. Zarryviads on November 12, 2018 at 10:42 am

    compare levitra viagra and viagra honey.cgi?mode=
    [url=]viagra without a doctor prescription usa
    [/url] viagra 20mg online you cannot post new topics in this forum
    viagra without a doctor prescription usa
    – viagra 10mg or 20mg delete all board cookies
    ceap viagra

  11. Viczorker on November 20, 2018 at 11:13 am

    viagra 5mg cost no new posts
    [url=]herb viagra for sale
    [/url] long term use of viagra
    viagra sale
    – viagra buy posts per day
    order lilly viagra online

  12. Cezarhal on November 22, 2018 at 7:57 am

    comments reply powered by drupal levitra
    [url=]levitra 20 mg
    [/url] online doctor levitra
    levitra 20 mg
    – levitra for daily use prices logged
    levitra 20 mg coupon knowledge base

  13. EzwinFew on November 25, 2018 at 6:21 am

    cialis 20 mg street value announcements
    [url=]viagra no prescription
    [/url] cialis 20mg tablets total posts
    viagra no prescription
    – cialis 20mg canada our newest member
    cialis online reviews last post

  14. Ahzadnix on November 26, 2018 at 4:35 am

    viagra 20mg tablets forum rules
    [url=]viagra generic
    [/url] viagra diuretics
    viagra generic
    – levitra vs viagra vs viagra reviews guestbook.php?page=
    viagra in weston-super-mare

  15. ZenzethBut on November 26, 2018 at 5:38 am

    cialis 20mg view unanswered posts
    [url=]viagra generic
    [/url] cialis 5 mg online joined
    generic viagra
    – effective cialis soft
    cialis alternative

  16. Ronazdbag on November 27, 2018 at 3:41 pm

    viagra dose mg contact info
    [url=]viagra generic[/url] viagra cheapest
    viagra generic – canadian pharmacy viagra 20mg joined
    generic viagra viagra and levitra

  17. RanzyZix on November 29, 2018 at 8:23 am

    essay writers online
    [url=]write my essays
    [/url] custom essay help
    help me write my essay
    – creative writing websites for students
    where can i buy an essay

  18. AllazPleli on November 30, 2018 at 11:16 pm

    how to write a letter of application
    [url=]paper writing service
    [/url] thesis only phd
    top resume writing services
    – how to write argumentative essay
    english paper help

  19. ArchieIgnig on December 7, 2018 at 2:54 pm


  20. Bretttwire on December 8, 2018 at 2:03 am

    [url=]propecia for men[/url] [url=]kamagra oral jelly[/url] [url=]tadacip[/url] [url=]avodart 0.5 mg[/url] [url=]ampicillin 500mg[/url] [url=]synthroid[/url] [url=]where can i buy azithromycin[/url] [url=]buy mobic[/url] [url=]no prescription allopurinol[/url] [url=]propranolol inderal la[/url]

  21. Bretttwire on December 8, 2018 at 5:14 pm

    [url=]antibiotic zithromax[/url]

  22. Clayzonwep on December 11, 2018 at 5:16 am

    cbd thc ratio
    [/url] where to buy hemp oil for pain
    cannabis oil
    – cbd oil for anxiety for sale
    cbd relief

  23. ArchieIgnig on December 12, 2018 at 12:29 pm


  24. ArchieIgnig on December 13, 2018 at 1:19 pm


  25. ArchieIgnig on December 15, 2018 at 6:27 pm


  26. Alvinpycle on December 18, 2018 at 10:53 am


  27. ArchieIgnig on December 18, 2018 at 10:54 am


  28. Alvinpycle on December 20, 2018 at 3:49 pm


  29. ArchieIgnig on December 21, 2018 at 11:57 am


  30. ArchieIgnig on December 22, 2018 at 5:36 pm


  31. Alvinpycle on December 23, 2018 at 3:17 am


  32. ArchieIgnig on December 26, 2018 at 1:21 pm


  33. Alvinpycle on December 26, 2018 at 2:10 pm


  34. ArchieIgnig on December 27, 2018 at 4:35 pm


  35. Alvinpycle on December 28, 2018 at 6:32 pm


  36. ArchieIgnig on January 3, 2019 at 6:59 am


Leave a Comment